Hey! Come here, come closer. Claudette Peters has something she wants to tell you. She’s a brand new Diva this year.
At a media launch held on Thursday June 11th at Heritage Hotel CP unveiled her
bold new logo, the #SocaArmy Movement and her band’s new name- Xceptional to an
audience of government officials, soca artists, promoters, djs and fans.
Addressing the need for re-branding
efforts Claudette says “We have a new approach, especially seeing that social
media is so massive right now. We want to make sure that we are heard, we want
to make sure that we are seen. It’s the Diva, now we have to put the name to
the face. It’s a name change because we have to put the music in the ears of
the people along with the name. We 'wanna’ make sure that we are heard and seen
not only in Antigua Barbuda, not only for carnival but carnival is definitely
the start.” Fans can expect an increased presence on social media where they
can interact with the Diva via Facebook, Twitter, Instagram as well as her soon
to be launched website http://www.claudettepeters.com.